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Nancy Tyagi’s journey from a small village in Uttar Pradesh to the red carpet of the prestigious Cannes Film Festival is a testament to passion, resilience, and creativity. The 23-year-old designer, born in Baranwa village, is not just a fashion influencer but a self-made designer who defied the odds to make a mark on one of the world's most glamorous stages.Early Life: Humble BeginningsNancy's upbringing in a traditional household posed many challenges. Her father, a TV technician, initially opposed her move to a bigger city for higher studies, fearing the cultural and financial challenges it would bring. However, her mother stood by her, even taking up work at a coal factory to support their life in Delhi, where Nancy pursued coaching for the UPSC exams.The outbreak of the COVID-19 pandemic in 2020, which brought the world to a halt, was a turning point in Nancy’s life. Stuck indoors, she began creating fashion content, showcasing her DIY outfits, and slowly building a loyal following on social media. Despite facing early challenges such as body-shaming and financial hurdles, Nancy remained dedicated to her craft, a decision that would eventually catapult her into the global spotlight
Crafting a Dream: Nancy’s Passion for FashionNancy’s love for fashion began early, with childhood memories of stitching clothes for her dolls. Self-taught, she developed her skills using her mother’s sewing machine, a tool that would eventually help her design stunning red-carpet-worthy outfits. Unlike many professional designers, Nancy had no formal training. What set her apart was her dedication to mastering the craft of designing and stitching, often inspired by the looks of Bollywood stars like Alia Bhatt and Deepika Padukone.
Her unique approach to fashion—capturing the DIY spirit and recreating haute couture looks from scratch—earned her a significant following on Instagram. Nancy’s "100 days of outfit from scratch" series gained massive popularity, as she demonstrated that high-fashion could be accessible to all.
Beyond the craftsmanship, Nancy’s presence at Cannes was notable for her embrace of her roots. In an industry where English often dominates, Nancy chose to converse in Hindi on the red carpet, a move that garnered widespread praise and resonated deeply with her fans. It was a bold statement of cultural pride, further cementing her place as a role model for aspiring designers across India. Her second outfit at Cannes—a sequinned saree gown featuring a backless blouse with a hood—was another testament to her ingenuity. This creation, like the first, reflected her deep connection to Indian heritage while showcasing her modern design sensibilities
Nova turient
Fashion Marketing and Business Strategist